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- Workshops and training programs aim to enhance the quality and competitiveness of AlUla dates in both local and global markets
Riyadh: The AlUla Dates Festival, organized by the Royal Commission for AlUla, began this week with a strong turnout from farmers and investors.
On its first day, the festival received 110 tonnes of dates, highlighting the region鈥檚 rich agricultural heritage and growth potential.
The event, a collaboration between the commission and various public and private entities, supports local farmers and promotes sustainable agriculture.
Workshops and training programs aim to enhance the quality and competitiveness of AlUla dates in both local and global markets.
For investors, the festival offers an opportunity to acquire premium dates from a renowned region.
The festival runs through to Nov. 9, held every Friday and Saturday in AlUla.
Dates are economically and socially important in AlUla, with about three million palm trees producing 120,000 tonnes annually, making the region a key player in the agricultural sector.
The festival showcases the diversity and quality of AlUla鈥檚 date varieties.